Privacy Policy & Security


AMA is responsible for the processing of personal data as shown in this privacy statement.

When do we process your personal data?

AMA processes your personal data because you use our services and / or because you provide them yourself, for example when you enter this information when creating an account or when placing an order in our e-commerce.

Here is an overview of the personal data we can process: First and last name; Sex; (invoice) Address; Phone number; Email address; Location data; Purchase history; Other personal data you actively provide, for example by creating an account on our website, when you correspond with us or when you call us; Technical data of the equipment you use, for example from your smartphone / laptop / tablet, such as IP address and the software used; Login details of your account; Other data necessary for the purposes of processing listed below.

What do we do with your personal data?

Handling your order and payment;

Sending our newsletter and / or advertising brochure;

To be able to call or e-mail you if this is necessary to carry out our services, for example to keep you informed about your order.

To inform you about changes to our services and products;

To allow you to create an account;

To deliver goods and services to you;

To improve our website and our services (on an individual level). We do this on the basis of your preferences, the use of our website and market and customer surveys.

Dealing with requests, complaints and disputes and compliance with legal obligations.

Legal bases for the processing are entering into and executing agreements that we conclude with you, complying with legal obligations and looking after our legitimate interest, for example in offering and promoting our services. We also ask for your permission to send the e-mail newsletter and the placing of cookies. You can withdraw your consent at any time.

How long do we keep your personal data?

We do not store your personal data for longer than is strictly necessary to realize the aforementioned goals for which your data is collected.

The security of your personal data

AMA takes the protection of your data very seriously and takes appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure and unauthorized modification. If you have the impression that your data is not secure or that there are indications of abuse, please contact us AMA also uses certified SSL connections (Secure Socket Layer – Protocol) for the website during the ordering process and all contact forms.

Provision to third parties

AMA will only provide your personal data to third parties when this is necessary for the execution of our agreement with you or to comply with a legal obligation. The parties with whom we work are carefully selected in order to guarantee the protection of your personal data.


A cookie is a small text file that is stored in the browser of your computer, tablet or smartphone when you first visit this website. We only use functional, analytical and tracking cookies. These are cookies with a purely technical functionality and are used to make the website work well and to optimize it. The cookies also ensure that, for example, your preferred settings are remembered. In addition, we place cookies that keep track of your browsing habits so that we can offer customized content and advertisements.

You can opt out of cookies by setting your internet browser to prevent it from storing cookies. In addition, you can also delete all information previously stored via the settings of your browser.
View, modify or delete your personal data.

You have the right to access, modify or delete your personal data. You also have the right to withdraw your consent to data processing. Finally, you have the right to data portability. This means that you can submit a request to send us your personal data that we have available in a computer file to you or another organization you have mentioned.

For questions or a request for inspection, correction, deletion, data transfer, withdrawal of your consent or an objection to the processing of your personal data, you can mail to:

Change or update our privacy statement

It is possible that we change our privacy statement, for example because we believe that the privacy statement can be made clearer, if a spelling mistake is present or if our services or working methods change. The latest version of our privacy statement can always be viewed on our website.


All products that are displayed on are legal in accordance with the Belgium legislation. Foreign customers should always consult their own laws if there is any doubt on the legality in their own country.

AMA can not be held responsible in any way if the presented articles were misused or used in a irresponsible way by the purchaser, neither when material or physical damage to a third party was caused by an article on this site.

This privacy statement was last updated on June 25, 2022.


Contact us!