About Us

AMA is a brand born of passions: horses and jewelry.

Idealized by Rozi Zanotteli, AMA blends her passion and knowledge in jewelry with the experience and excellence of the Zanotelli family in the equestrian business. The name AMA is composed by the initial name letters of Rozi’s three children and her husband, Mario Zanotelli.

High quality jewelry, exclusive and unique models, a perfect space for those in love with the equestrian world. At the AMA stand, the essence is the exclusivity of jewelry related to the equestrian world, the purchase and resale of gemstones, the provision of luxury items, such as personalized jewels.

A sophisticated shop is located at Sentower Park, in Opglabbeck (Belgium). Besides, it is also present at the grandest equestrian events all over Europe.

Follow us on @amastore.be Instagram and stay in touch with our latest news.

At AMA you are more than a customer. You are the manager of this podium. Personalized service via email and telephone.

We are at your disposal, and we hope to meet you at our store and event stands.


Sentower Park – Leemkuistraat 21
Oudsbergen, Flemish Region
Belgium 3960
Phone: +32 470 26 66 55
E-mail: contact@amastore.be


Contact us!